Welcome to the Fleurieu Peninsula Winter campaign ‘Embrace the Off-Peak’. Embrace the magic of winter on the Fleurieu Peninsula, where things get a little wild, wonderfully unconventional, and undeniably breathtaking. Here, you’re unlocking a hidden treasure chest of simple wonders. It’s the season where nature takes a deep breath, and you can’t help but join in.

The Fleurieu Peninsula campaign is all about embracing life’s sweet, uncomplicated joys – kindling fires, swaying to their warmth and indulging in hearty feasts. From farm-fresh produce to soul-warming red wines, every meal becomes a celebration of local goodness.

‘Embrace the Off-Peak’ invites you to immerse yourself in this experience, to draw inspiration from the Fleurieu Peninsula’s natural wonders, partake in their local festivals, and savour the distinctive creative spirit that defines our region.

It’s not just about what you see; it’s about what you feel. The soft light, the dramatic landscapes—it’s a canvas waiting to be painted, a story begging to be told. Winter on the Fleurieu Peninsula is an invitation to slow down, to taste the richness of life, and to find inspiration in every corner. It’s a season that whispers, ”Come, be a part of something beautiful,” and we can’t wait for you to experience it.

Kenjo Studio helped Fleurieu Peninsula create a mini brand campaign that reflected the essence and heart and soul of the region. It incorporates elements of ruggedness while being bold, eye catching and captivating. ‘Embrace the Off-Peak’ invites you to immerse yourself in this experience, to draw inspiration from the Fleurieu Peninsula’s natural wonders, partake in their local festivals, and savour the distinctive creative spirit that defines our region.

Photography by @harryvick

Copywriting by @officialfleurieupeninsula