Because trends come and go quicker than Tom Cruise in Top Gun. How do you expect to stand out, be unique, and memorable if you look the same as everyone else?

Sure, you might be drawn to a certain font or vibe because it’s the latest craze and you’ve seen all the cool kids using it. But what happens in 6-12 months when the trend shifts or everyone adopts the same look? You’ll be outdated in a flash, and then you’ll find yourself scrambling to switch to the next trend, making your brand messy, confusing your audience, and losing recognisability.

A good designer will help you choose elements that maintain a polished and consistent brand image, allowing you to show you mean business without shouting, "I'm so 2023!" Your fonts aren’t randomly picked; they’re selected to reflect your brand's unique personality. You should be able to remove your logo from any of your branding and still be able to instantly recognise that it is your brand. That’s because of consistency with fonts, colours, layouts and tone of voice. 

In branding, avoiding trends—especially with fonts—gives you room to let your creativity shine. Why follow the crowd when you can stand out? Opt for fonts and colours that align with your message rather than the latest hype. So, skip the trend treadmill and work with a professional designer who will craft a brand that speaks volumes, not just for the season but for the long haul.