Iconic (and quite frankly delicious) south coast cafe Pipi Middleton came to Kenjo to undertake a brand refresh to reflect their expansion into luxury seaside accommodation. They wanted visuals that were bright, represented the area, and stood out in the local market. To add to this, they also wanted to represent the area in a fun and unique way. 

To do this, created a logo that includes wavy edges to represent the surf and also added illustrations of local seals who come to visit the area regularly. These inclusions give the brand a unique look and feel to stand out in the area. We then took further inspiration from the passions of the new owners, who want to provide a local and unique hospitality experience through the means of dining and accommodation. Their aim is to create a hospitable dining and accommodation experience that draws the attention of locals and tourists alike, and the brand was the first step in doing this.