PRESS PERSONAL TRAINING

WHAT

Branding/Identity

WHEN

April 2024

Tired of the same old monotonous, black-and-white fitness branding that feels like it’s been done a million times? Us too! Welcome to Press Personal Training, where they’re all about shaking things up. Their primary aim? To make stepping into their space feel like stepping into a place of enjoyment, a far cry from the usual intimidating gym atmosphere.

Lisa, the brains behind Press Personal Training, approached us with a clear vision: she wanted a brand that broke the mold, one that stood out amidst the sea of fitness competitors. Ding ding! That sounded like our dream client.

Embracing a philosophy of simplicity, boldness, and uniqueness, Press PT emerges as your newest ally in the pursuit of fitness fun. Gone is the immediate intimidation factor; instead, we’ve crafted an environment where clients can see Lisa as relatable, feel at ease, and yes, even have a blast—all while staying driven and motivated to smash those goals.