We have many ways in which we challenge conventional thinking when it comes to our branding process, but one way is by taking a sledgehammer to the idea of colour psychology.

You've heard the spiel: blue symbolises trust, yellow represents happiness, yada yada. Sure, some of it might make sense, but do all shades of one colour really provoke the same emotions? Not likely. Each shade has its own personality, and let's face it—everyone has their own unique reaction to colours.

Take blue, for instance. It's supposed to scream trust and loyalty, yet Facebook's blue and, well, do we all trust Zuckerberg? Not exactly a universal sentiment.

Now, think about green. It's hailed for symbolising nature, growth, and renewal. But pause for a moment—doesn't mould, sickness and germs often appear green? A bit contradictory, wouldn't you say?

And what about red? It's celebrated for symbolising love, passion, and energy. However, it's also the colour of danger and warning signs, which is quite the opposite association.

Or how about orange. It's supposed to symbolise energy and enthusiasm, but it's also the colour of traffic cones and construction signs. Does driving through road works get your heart racing with excitement?

Colour psychology doesn’t help or allow us to push the boundaries. It's like trying to fit creativity into a cookie-cutter. If we followed those rules, every brand in every industry would be cut from the same cloth. Ever notice how many carbon copies there are out there? So, why not break free, mix it up, and find a colour palette that screams "you"?

Sure, choosing colours based off a feeling or behaviour has its merits, but here at Kenjo Studio, we're all about breaking boundaries, we thrive on thinking outside the box and challenging established norms. People like seeing new and exciting, different things, so make your brand memorable, don’t just fit in.